What’s this? An anti-rape campaign that focuses on preventing rape instead of preventing women leaving the house? Holy crap it’s Christmas.
(via finchleerat)
Security camera clips that make the news usually show bad things, but Coke decided to “look at the world a little differently” in this heartwarming viral video. They found security camera footage from around the world showing happy moments: people stealing kisses instead of possessions, dealing potato chips instead of drugs, and offering car assistance rather than road rage. [x]
this is so cute
(via geekygirlfitness)
(via losing-every-extra-pound)
Step up for Gold!
Fun Olympics inspired retail marketing activation for Gillette in Germany. A winner’s podium was placed in the middle of a store, inviting men to step up on it to reach the product. Check out what happens once someone grabbed the displayed ProGlide Golden Edition razor…
(via theamericankid)
McDonald’s Hamburger Timetable
Here is a smart campaign idea from McDonalds in Poland by DDB Warsaw, which has just won some acclaim at Cannes. At the Central Station of Warsaw, Poland, McDonalds integrated their menu into the train timetable. The timetable not only showed up-to-date schedule information but also showed how many items from the menu you had time for depending on how long you had to wait for your train. If you were delayed by 20 minutes it showed that you would have time for a cheeseburger and some fries. This is a clever way to capture users attention when they are likely to be waiting around. McDonalds saw an increase of 4,500 extra customers in the first month after installing the new timetable. Thanks Pawel.
